FUNCTION FOLLOWS STRATEGY

In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strateg ies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the1950s. Beginning with the commencement of marketing in the North American post-war era he proceed s to then cast his view to contemporary times.Transformations in society and politics, the changed requirements of clients, and also the cri...[Llegir més]